3 Easy Ways For Your Audience To Remember You

Hello to the newly subscribed creators and to the loyal readers of Brand Rising!

It’s the first issue of 2024 and I’m stoked that you’re still here.

The creator in today’s spotlight is someone you’ve probably never heard before but I guarantee you can learn a ton from him.

He’s one of the best follows I’ve done last year.

The guy is a master in hooking attention.

He’s had multiple hits on his profile (and by hits I mean videos getting millions of views).

Let me introduce you to..

His content is just a breath of fresh air on the timeline. 

He mixes educational content with modern-day tactics of getting your attention.

And you know what’s the best thing? His strategies can be applied to your brand.

Let’s begin!

I. Use A Popular Strategy Then Add A Twist

Yasin always tests out the playing field. He’s not afraid to try new things for his audience and the algorithm.

Let’s take his listicle videos for example.

The most common way to tackle a listicle through video is by facing the camera, talking about the list, and adding a bit of graphics in between – just like the ones you see from Alex Hormozi.

But Yasin adds a simple twist that’s brilliant and refreshing for viewers.

Instead of talking to the video alone, he brings a prop – his handy dandy whiteboard!

So now viewers are more visually engaged. 

PLUS they also get a dopamine hit as Yasin takes those cardboard off each point.

Although the video production isn’t fancy, it’s enough to keep you watching.

Rather than going the classic route of speaking to the camera and adding graphics, Yasin brought something new to the eyes of the viewers. 

And if you’re asking if it works..

You’re damn right it did. Those types of videos got him more than 2.00M views on TikTok alone.

Crazy what a small twist to a classic strategy can do for your brand.

II. Show That You Know Your Stuff

Many of Yasin’s videos are him breaking down viral videos and ads.

It’s the perfect type of content because it allows him to show his expertise in his field.

And if there’s one thing you should know about building a brand online, people gravitate to the ones that know their stuff.

So if you want to be that account in your niche, go post things that display your knowledge.

But wait! Here’s the catch..

Do everything you can to not sound like everyone else.

People are attracted to accounts that give them new information, new perspectives, and ideas that make them go  “Oohhh..I haven’t thought about that before..”

Be that brand that gives a breath of fresh air to your audience’s timeline.

III. Double Down On The First 5 Seconds

If you think the biggest creators in your field just wing it when they’re in front of the camera – you’re dead wrong.

Most of them write out the scripts and carefully pick the words that they’re going to say, especially in the first five seconds.

Why? Because the top creators know that they only have that much (even less) time to hook your attention. 

That’s why they’re choosing the right words to build the most persuasive sentences to hook your attention for a long time.

Yasin is no different from those creators.

Let’s break down the first few sections of his scripts from his viral videos:

It’s a persuasion game out there. Every second, every word, every sentence counts.

Take These Gems With You💎

• Add a twist to a classic way of doing things.

• Don’t be afraid to show what you know.

• People are attracted to brands that give them new information.

• The first five seconds of a video are crucial — every word matters.