Hello Risers!

Yes, I just named our community as that – get used to it!

Anyway, today’s newsletter issue is perfect if you’re trying to build a personal brand on Twitter (or any platform).

You’ll learn how one of the top creators in the space thinks when it comes to writing tweets and threads.

I’m excited for this one!

Sit tight, class is in session guys.

🤔 In this week’s email, you’ll learn how to:

• Add a twist to a classic way of doing things.

• Not be afraid to show what you know.

• Turn followers into fans.

• Craft persuasive hooks.

👋 Meet Today’s Creator

Meet George.

The guy with a fedora hat and popularized the term CopyThinker.

He was one of my early follows back when I was a complete newb on Twitter.

I remember reading his threads and was amazed at how I was hooked to read one line after the other.

At first, I thought he was writing them on the fly.

But I was dead wrong.

Turns out there’s an actual science behind it.

And I’m gonna share it all below.

📖 Case Study

As you can see, George has cracked the code on how to go viral.

Just look at those numbers.

Insane, right?

Here’s his thought process:

1. Story Dumping

When writing for your content, just write everything down on a blank document first.

Type everything you can think of. Don’t mind the grammar, the structure, or the spelling.

Put everything on that doc and squeeze every ounce of your brain’s creative juices.

This process is called Story Dumping.

When George writes a story for a thread, he dumps everything in his mind.

And what he does next is actually pretty smart:

After writing everything, he metaphorically gets a flashlight and lights up different parts of the story.

It’s like finding something important in the dark.

That “something important” is the most interesting part of the story you’ve just dumped.

And the most interesting part will be the basis of his hook.

George says “Find the best piece and put it on top.”

2. Properly Framing Hooks

If you’ve been an avid reader of Brand Rising, you know from previous issues how important hooks are.

Your hook should be the most interesting part of your story and George wants you to frame it to target a wider audience.

To better understand this, read this thread.

The hook he crafted here was:

“The first client I ever landed paid me $15,000+/mo. I knew nothing about marketing. And yet… I spent only 3 hours a week working his business.”

After reading the whole thread, you learned his first client was a cybersecurity company.

But why did George leave that information out on the hook?

Because if he added the cybersecurity info, it would ONLY attract marketers who have cybersecurity schools as their market which is a very small population.

By leaving that info out, his hook speaks to a wider set of audience.

Do you now see how pros frame their hooks? ;)

3. Leverage Middle Of Funnel Content

Middle of what??

Ok, sorry for jumping the gun.

In marketing, there’s this thing called a Marketing Funnel.

You can easily google it but in this case, I’m using George’s definition of it in a Twitter context.

To add on top of the MoF definition, those are content that shows your personality, expertise, and overall vibe.

This is what makes followers turn into fans.

George is an expert in using MoF content which is why when people read his tweets or email and they vibe with it, they want to see more.

His followers aren’t just followers and know him on a surface level. They actually know a ton of stuff about George – his stories, past experiences, what he likes and doesn’t like, etc.

Here’s a great example of an MoF tweet:

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What does he get in return?

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He gets people who also don’t like calling their girlfriends “my hoe” to follow.

I 100% believe that posting MoF content is the strongest strategy you can use to solidify your personal brand.

Before you leave, don’t forget to follow George Ten!

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