How To Hook Your Audience From Start To Finish

100,000. 

That's the number of new songs uploaded to Spotify on a daily basis.

If you're against 100k daily uploads, how will you separate yourself from the crowd?

Our creator for today just cracked the code.

He did it with no label and zero ad spend.

Just pure creativity with short-form videos.

Here's the story.

Say hello to Connor!

He's a rapper from Toronto and is now killing both the rap game and short-form content.

Most small artists become more popular thanks to record labels doing all the marketing for them.

The label sponsors them with promotions, book them interviews, manages publicity, and all the backdoor stuff.

But here's the problem…

Record labels get 90% of the artist's revenue.

Yep, 90.

But Connor's a different case.

He reached popularity without the backing of a record label.

He's a talented rapper but his marketing prowess is something we can all learn a lot from.

A Strong Strong Strong Hook

Hooks are what make people stop scrolling and watch your content.

And Connor has mastered the art of creating hooks.

His Spin The Globe series is a perfect example of this.

The visual hook:

• Connor spins the globe

• Where his finger lands

The auditory hook:

• He’s going to collaborate with an artist wherever his finger lands

• The outcome of the collaboration

Hooks on top of hooks.

Use it and you get your audience’s whole attention.

The result?

Connor’s growth trajectory skyrocketed thanks to that first Spin The Globe video.

More followers. More listeners. More recognition.

The series put him on the radar of music lovers. His part 2 video of this series is now his most streamed music on Spotify with more than 120 million streams.

Inject Storytelling

Connor was a child actor before breaking into the rap scene. Which explains why he’s so good at acting in his skits.

If you’ve seen his skits, then you’re familiar with the artist, the producer, the cool brother, the weird brother, and the rest of the gang.

Why do skits work?

Storytelling, my friend.

It’s always storytelling.

Watch the skit below. It’ll be worth your 1 minute.

@connorprice__

Beginner’s luck 🤷🏻‍♂️

Connor presents the problem immediately in the first 10 seconds:

The rap artist is coming. The producer left isn’t a hiphop producer.

It gets people’s attention. Makes them ask - what’s next?

And these skits are what I believe made people watch more of Connor’s content.

In an interview, Connor and his wife shared that the skits were so good that when they posted non-skit content, it just wouldn’t have the same numbers.

So they did more of it. They doubled down on what worked.

Never A Dull Moment

Some creators are good at hooking you at the start but they lose you in the middle of the video.

But Connor isn’t like any creator, he makes sure that you’re hooked every 5 seconds.

Whenever you think about scrolling away, Connor gives you a reason to stay.

That “reason” could be anything big or small – a random drilling sound, what the artist in Zambia sounds like, or what the weird brother will do with the carrot-flute.

In Summary

From an unknown artist to being a viral rapper and getting plays all over the world. 

He did it with no record label backing — just pure creativity and consistency in posting on social platforms almost every day.

Connor now gets approximately paid $250,000+ on Spotify, goes on tours, has sponsorships and gets paid for his videos.

Don’t Drop These Gems💎

• The power of a great hook is enough to make people stop scrolling.

• Apply hooks every 5-7 seconds and you’ll make the audience watch from start to finish.

• Inject storytelling. It makes people curious. It intrigues them. It keeps their eyes glued.

• Double down on what’s working.